Bodega
rock
About
Sometimes you have to move backwards to move forwards. Just ask punk cultural commentators BODEGA, whose new album sees them carve a new future from fuzz-soaked, consumerism-skewering shards of their past. “It’s something we’ve been wanting to do for years,” guitarist and vocalist Ben Hozie explains of Our Brand Could Be Yr Life – a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago. Then known as BODEGA BAY, the Brooklyn group recorded those songs as a paradoxical double album.
Now, BODEGA have reinterpreted Our Brand Could Be Yr Life for 2024. “We thought of it like a director remaking one of their old films, like when Hitchcock remade the Man Who Knew Too Much, or when Yasujirō Ozu re-did The Story of Floating Weeds,” says Hozie, who it’s never a surprise to hear talking about music through a cinematic lens. After all, this is a creative who, in addition to his work in BODEGA, moonlights as a celebrated indie filmmaker. “When you're older and better at your craft, you can revisit the same material but do different things with it.
